Reddit users:
Help others find this story. Push the up arrow! Thanks

Share and Enjoy:

• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 

add to favourites

email to friend

print this article

Enlarge Image

Pink obsession explained

A study has revealed women's brains can't help loving pink.

Scientists have found it's an evolutionary throwback to caveman days, reports the Daily Mirror.

Professor Anya Hurlbert, who led the study, said: "It might date back to hunter-gatherer days, when women were the primary gatherers.

"They would have benefited from an ability to home in on ripe, red fruits. Culture may exploit and compound this natural preference."

To prove the point the Newcastle University team, which tested 220 students, also looked at 40 Chinese subjects whose favourite colours were not influenced by Western cultural symbols such as Barbie dolls.

Colour perception expert Dr Yazhu Ling, from China, said: "There is no real culture of pink for girls in my country. But the results for the British and Chinese were the same, showing there is a biological reason for the differences in choosing colour."

Students had to sit at a computer and move a mouse around coloured patches to indicate their preference.

Click an image to see a larger (less distored) version!