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Nuclear Waste

Bosses of the doomed Sellafield nuclear plant are splashing out £1.6million changing its name... to Sellafield Ltd.

The owner of the site, the Nuclear Decommissioning Authority, claims the rebranding is money well spent.

But furious campaigners slammed the move as an astonishing waste, reports the Daily Mirror.

David Moore, of the local health and safety nuclear watchdog, said: "The whole world knows this place as Sellafield, so it seems crazy to spend £1.6million calling it Sellafield Ltd.

"Such a huge amount would have been terrific to clean up the site, with the rest going to the community. It has taken from us for 50 years, so it's about time they put something back."

The new logo consists of the new name, a blue circle and three wavy lines. Signs, vehicles, stationery and uniforms will all be changed to carry the design.

Councillor Norman Clarkson described the move as "absolutely staggering". He said: "We have been campaigning for a hospital round here. Why don't they contribute to that?"

The new logo replaces the "British Nuclear Group" which is used at NDA sites across the country.

A Sellafield insider said: "It's a change of image. The idea is to get rid of the word nuclear from our title. Everyone knows what Sellafield stands for, the new name's just much simpler."

The NDA said the £1.6million was part of a national rebranding exercise, adding: "What we've done is absolutely essential and we are happy with it."